{"id":648,"date":"2022-07-18T08:09:00","date_gmt":"2022-07-18T08:09:00","guid":{"rendered":"https:\/\/blog-staging.cialfo.co\/?p=648"},"modified":"2025-02-04T08:12:17","modified_gmt":"2025-02-04T08:12:17","slug":"effectively-engaging-next-gen-students","status":"publish","type":"post","link":"https:\/\/www.cialfo.co\/blog\/effectively-engaging-next-gen-students","title":{"rendered":"What\u2019s keeping university recruiting teams up at night: Part 3"},"content":{"rendered":"\n

Universities across the US are thinking about ways to engage students more effectively and efficiently.<\/p>\n\n\n\n

This is the third in a\u00a0series of posts<\/a>\u00a0focusing on some of the most pressing challenges facing university recruiting teams in today\u2019s ever-changing landscape. Our CEO,\u00a0Rohan Pasari<\/strong><\/a>, and other members of the Cialfo team traveled across the U.S. this spring, meeting with heads of enrollment and admissions professionals at prominent public colleges and globally renowned private universities alike. During these illuminating conversations, we were able to identify a list of common issues that were impacting recruitment plans across the board.<\/p>\n\n\n\n

Student engagement and the pandemic<\/h2>\n\n\n\n

Obviously, the pandemic played a significant role in the upending of plans – especially when in-person events were not possible. The inability to travel and meet students, their counselors, and families during face-to-face recruiting visits left a void when it came to successfully engaging students. So a key question keeping admissions professionals up at night seems to be \u201cHow do we engage next-gen students more efficiently?\u201d <\/p>\n\n\n\n

What concerns universities about student engagement today?<\/h3>\n\n\n\n

When competing for the awareness of the TikTok generation, it\u2019s not enough to just capture their attention at the beginning of their college application journey and call it a day. Digital platforms like Cialfo offer a number of ways to engage students and keep their attention throughout the application process using the content media that students prefer<\/a>. Universities that are still using email as their primary communication method may be missing right-fit candidates, especially in China where students rarely use email at all. <\/p>\n\n\n\n

Developing effective student engagement strategies<\/h3>\n\n\n\n

To effectively engage students, universities need to move \u201cbeyond the brochure\u201d and offer students dynamic content illustrating the unique reasons why their university stands out among the rest. While digital platforms make it easier for students to research college options, there are also hundreds of universities vying for their attention. Students on the Cialfo Student Advisory Board<\/strong> recently shared their thoughts<\/a> on what types of content can help universities break through the noise and keep students engaged. Some of the content and delivery ideas they shared included:<\/p>\n\n\n\n